Publish · Content Agent

Real market events.
Real posts.
Zero manual writing.

MASON reads live intelligence — insolvency events, compliance deadlines, lender rate moves, sector news — and generates content that's relevant to what's actually happening, not generic advice. Every post at 7am, across four platforms.

7amDaily content generation
4Platforms — LinkedIn, Instagram, Facebook, X
Live dataNot a generic prompt
MASON
Live-data content generation · Approval queue · Automated publishing via Blotato
Works with BEACON
BEACON monitors reviews and reputation · MASON + BEACON = full content and reputation layer, unattended
7amDaily generation
4Platforms covered
1Approval step before publish
0Posts written by hand
How It Works

Content grounded in what's actually happening.

MASON doesn't start from a blank prompt. It starts from the same live intelligence the rest of the agent stack reads.

01

Read the live feed

At 7am MASON reads insolvency data, market moves, compliance alerts and sector news across the client's relevant sectors.

Live intelligence read
02

Generate, platform by platform

LinkedIn gets professional, director-level commentary; Instagram is visual-first; Facebook runs longer form; X is punchy and direct.

Platform-specific generation
03

Approve, then publish

Every post sits in an approval queue. Once approved, Blotato publishes it on schedule — no delay, no manual posting.

Approval & auto-publish

Who MASON is built for.

Four platforms. One agent.

01

LinkedIn

Professional tone, director-level commentary on real events.

02

Instagram

Visual-first brand story and community building.

03

Facebook

Longer-form content for a business-owner audience.

04

X (Twitter)

Real-time commentary on market events, punchy formats.

FAQ

Questions about MASON

What is MASON?

MASON is the content generation agent inside SME Growth Team. Every day at 7am it reads live intelligence feeds and generates platform-specific posts for LinkedIn, Instagram, Facebook and X, placing them in an approval queue before they publish.

How is MASON different from a generic AI content tool?

Most AI content tools generate generic posts from a single prompt. MASON generates content from live data — when a sector report releases or lender rates shift, the content is timed and grounded in what's actually happening.

Does MASON publish automatically?

Every generated post sits in an approval queue first. Once approved, it publishes automatically via Blotato on schedule.

Get Started

Content that runs itself.
Grounded in what's real.

MASON is included in every SME Growth Team plan, starting at £99/month.