BEACON runs a daily scan for SEO content gaps by sector and a weekly Google Business Profile health check for every client — flagging exactly what's missing, before a competitor's better-optimised listing takes the click.
Content visibility and profile health are different problems — BEACON runs a dedicated check for each.
The content calendar and live intelligence feed are checked sector by sector. Where coverage and search signal are both thin, that's flagged as a content opportunity for MASON to act on.
Content coverageEvery client on the watchlist gets a profile health check — the issues that quietly erode local search visibility, flagged before they cost you the click.
GBP healthMost local searches convert on the Business Profile before a website is even clicked — BEACON keeps it healthy.
Start Your AssessmentA sector with thin content coverage is an open door — BEACON finds it and routes the fix to MASON.
Start Your AssessmentOffer ongoing GBP health and content-gap monitoring without building the detection engine yourself.
Partner ProgrammeBEACON is the local SEO and Google Business Profile agent inside SME Growth Team. It runs a daily scan for content gaps by sector, and a weekly Google Business Profile health check for every client on the watchlist.
It reads the current content calendar and intelligence feed against each sector, and flags where content coverage or search signal is thin.
It runs weekly against every client on the watchlist and flags profile health issues that affect local search visibility.
BEACON is part of SME Growth Team's PUBLISH department, alongside MASON.